There have been a number of negative advertising reports since England failed to qualify last week. These reports all centred around the ‘drop’ in brand spend where there could have been a boost if England were in Euro 2008. But at Cheeze, we are slightly more philosophical.
Our experience shows that major sporting football tournaments, where the home nations are playing, have always had a negative impact on demand for certain travel products. The last World Cup saw a massive drop in demand [from search volume through to sales] after the first kick off and an immediate leap once the home nations were knocked out.
So, whilst we can’t look forward to a summer of football success, we can at least expect good demand and results for our travel clients.
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