Blogs continue to grow in number and in readership. Jupiterresearch put the growth of monthly blog readership at 300% over a 4 year period. The study also identified that blogs are now playing a key part in consumer decision making cycles, with 25% of readers surveyed saying they trusted an ad on a blog, compared to only 19% on a social network.
The importance of blogs continues to spread away from pure IT/technological focus to become a wider part of online consumption.
chart from emarketer.com
In a time when some sectors of the industry are proclaiming the death of blogs and blogging, these trends help to highlight the importance of a blog as a softer approach to achieving consumer connection.
You can read the full article here.
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