StrategyEye this morning published rumours from ‘multiple sources’ that Google was in the final stages of aquiring Digg.com the market leading social news service. The rumoured price tag is $200m which seems quite fair in this near hysterical market [remember the $1bn to $15bn valuation of Facetbook?].
The details are currently sketchy and we will post some wider thoughts on it as we digest the news.
Our first thoughts are that Google could benefit from the voting functionality that made Digg so unique. We reported back in November that Google was trialling voting functions on its results pages, and just last week we saw a new video showing this voting technology in place. [We have embedded the video at the bottom of this article] so this may be another step in Google’s attempt to socialise the search results [which in itself is worthy of substantial discussion.]
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