OK so these are still thoughts, but with the launch of Hypertargeting on Myspace and talk of Last FM offering advertising based on music consumption, are we set to see a new trend in tieing emotion to our advertising.
With search still taking the largest slice of the digital advertising budgets one could argue that there [...]
Monthly Archives: September 2008
Is the next advertising trend ‘emotion’?
September 26, 2008 – 1:39 pm
Election 08. The ‘coming of age’ for twitter?
September 26, 2008 – 1:19 pm
Here at Cheeze towers, we suspect that the US elections 2008 will do for microblogging what 2004 elections did for blogging. Namely bring them into the mainstream of our culture. Twitter, at the forefront of microblogging is now seen as an important channel for politicians and their followers.
Barack Obama has a Twitter account [although we [...]
How Social Opinion will Help Shape Search in 2009
September 26, 2008 – 11:39 am
I presented some initial thoughts yesterday at Ad Tech. The talk was covering my thoughts on how social opinion can help define search campaigns. In the presentation, we looked at various ways in which I would look for information on the new Nokia N96, looking at what Google, Yahoo and Twitter would tell me and [...]
See us at AdTech London.
September 23, 2008 – 3:38 pm
Ad Tech London starts tomorrow. Cheeze will be in attendance on both days with a stand and I will be presenting “How Web 3.0 and consumer opinion will shape Search in 2009″ late on Thursday.
We are on stand 194 located just outside the networking area towards the Pret a Manger.
See You There? The National Hall [...]
Tracking Paid Search Through the Purchase Decision Cycle
September 5, 2008 – 12:46 pm
Paid search has often been seen as a purely direct response advertising mechanism but recent work has proven how search can and should be used for brand building.
Google’s move to open up the bidding arena has meant there has never been a more important time to look at all avenues where your company’s product can [...]
