Online aggregators now play an integral part in the media mix and for the most part, they are here to stay. The rise of the aggregator has many different implications on the insurance market and companies are adjusting their marketing to include presence of the likes of Moneysupermarket, Confused.com and GoCompare. Cheeze have put together [...]
Monthly Archives: October 2008
The implications of using financial aggregators for selling insurance products
October 30, 2008 – 4:15 pm
Moneysupermarket remains the dominant financial comparison site in the UK
October 28, 2008 – 12:05 pm
In advance of tomorrow’s presentation we have been looking at the growth and fluctuation of the UK financial comparison sites, namely Moneysupermarket.com, Comparethemarket.com and gocompare.com.
Taking data from Nielson Netratings we can see that Moneysupermarket continues to be the largest comparison site in the UK with 2.7m unique users in September 2008. As the graph below [...]
Upcoming Speaking Events
October 27, 2008 – 6:53 pm
I am presenting at two conferences in the next fortnight. First I will be attending Infoline’s “Examining Developments in General Insurance Distribution” conference to discuss the rise of aggregators like MoneySupermarket and their potential impact on the insurance industry. A copy of the presentation will be published on the blog on Thursday.
Next week sees me [...]
Updates
October 27, 2008 – 6:37 pm
Hey, sorry we haven’t been in touch for a week - things have been busy around here. I attended a client conference in Marrakech which was cool. It is always interesting to see how brands in other countries are approaching paid search and CRM.
Whilst we’ve been offline, the agency has had a bigger, better mail [...]
Bid999 Saves money & brand damage.
October 14, 2008 – 4:48 pm
Bid999, the agency tool for checking site uptime and downtime works 24 hours a day, checking our client sites every 5 minutes to ensure they are up and running. With this solution we can ensure our paid search campaigns are never running when the client site is down. This not only saves clients money, but [...]
