Paid Search: Next season’s fashion must have!
As a dedicated follower of fashion and search engine marketing, possibly not an obvious combination, it is disappointing to see that the search market for fashion retailers is anything but fashionable.
With the rise of online clothing retailers such as ASOS and Oli, digital media is more important than ever [...]
Monthly Archives: November 2008
Top 10 Tips SEM for Fashion Retailers
November 28, 2008 – 6:21 pm
Lycos Europe Set to Close
November 28, 2008 – 1:28 pm
It is sad to read that Lycos Europe is calling it a day after 14 years in existence. From its birth as one of the first ever search engines in 1994, Lycos grew to become the most visited web portal in the world with a presence in 40 countries. There is no word on Lycos’ [...]
Mobile Internet consumption rising faster than PC consumption
November 27, 2008 – 8:34 am
The first report from Nielson Online looking at mobile Internet consumption in the UK has been published this week. The reports show that from Q2 to Q3 2008, the number of Britons using mobile Internet increased by 25% (from 5.8 to 7.3 million) compared to 3% for PC-based Internet (34.3 to 35.3 million Britons).
As one [...]
Microsoft to re-brand live search
November 26, 2008 – 2:17 pm
Rumours abound that Microsoft will unveil a new brand for their search offering. The ‘Live‘ brand has been around for less than two years but despite the hoopla, it has failed to win market share or compliments.
So a rebrand could be welcome. The rumoured name is ‘Kumo’ which means ‘Cloud’ or ‘Spider’ in Japanese. Tech [...]
Eidos tries to influence reviewers, achieves bad publicity
November 26, 2008 – 1:09 pm
This is a rumbling story, courtesy of Twitterscoop. Apparently, Eidos has asked their PR agency to contact all game review sites and request no ‘bad’ reviews are published before Monday. The positive reviews can be posted now with their blessing.
Whilst every brand will attempt to manage their brand, this attempt at shepharding the brand has [...]
