CheezeDMG Blog

The recession will have an impact on marketing, forcing brand owners to re-asses their marketing strategies and spend. Viral marketing, seen in some quarters as ‘frivolous’ still warrants attention and investment in 2009. Oli Christie, Creative Director of sister agency Inbox [a leader in viral games], has published a guest article at Net Imperative outlining why we should still consider viral marketing in 2009.

What better way to get consumers engaging and interacting with your brand than an absorbing, fun game? Quite simply, people like playing games – that’s why they buy an Xbox or Wii. So if you can give them simple, but crackingly addictive games for free, then it’s win-win.

The results are also important,

Recently for one client, through three advergames, we added over 250,000 new opt-ins to their e-mail database and increased sales by an impressive 15%. You can’t argue with that..Advergaming works

So marketers should take a good look at their digital budgets - with £50,000 or so they could be engaging and entertaining impressive numbers of current and potential customers and starting a rewarding customer relationship with them.

Inbox Viral Game

You can read the full article on Netimperative, or visit Inbox.co.uk for more.