http://www.cheezedmg.com/blog/2009/03/24/googles-behavioral-targeting-great-revenue-for-google-or-great-roi-for-advertisers/ Digital Marketing Viewpoint Thu, 11 Mar 2010 02:04:17 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.cheezedmg.com/blog/2009/03/24/googles-behavioral-targeting-great-revenue-for-google-or-great-roi-for-advertisers/comment-page-1/#comment-3170 Jim Tue, 24 Mar 2009 15:29:00 +0000 http://www.cheezedmg.com/blog/?p=800#comment-3170 Why do you say this: "I would argue Google’s latest effort to enhance the reach obtainable to advertisers just doesn’t have the substance and quality required to forcefully push the market into further growth." No one has a larger network of websites -- there are something like 38 million domains running AdSense alone. There's no comparison in terms of the amount of data they can derive and the platform through which they can leverage it. Why do you say this: “I would argue Google’s latest effort to enhance the reach obtainable to advertisers just doesn’t have the substance and quality required to forcefully push the market into further growth.”
No one has a larger network of websites — there are something like 38 million domains running AdSense alone. There’s no comparison in terms of the amount of data they can derive and the platform through which they can leverage it.

]]>