CheezeDMG Blog

It’s not the size of your website, it’s what you do with it. Our approach to SEO is not new – we have been optimising websites for 10 years – however, the way we approach our clients’ websites is different – we focus exclusively on what you already have, only then do we go to work on what you don’t. We do this by focusing on ‘the big four’ – Relevancy, Content, Crawlability, and Links. Although, ultimately, it’s all about ‘the big one’ – Business Generated.

The big four:

Relevancy:
Search engine optimisation is about creating relevancy; the more relevant content you have, the more relevant your site is to your customers, and the more relevant your site is to your customers’ search queries, the more you will convert.

Content:
Appeal to your customers by providing engaging, useful content, and half the battle is won. Unfortunately, the other half of the battle is a lot harder – and it involves taking on the search engines and their algorithms. This is where we as SEO specialists move things up a gear. Good content should be a constant focus and it should be directly informed by keyword analysis and user behaviour. Knowing how your customers search is fundamental to a successful content strategy.

Crawlability (Website Structure):
Ensure the search engines can access your content. If they cannot find it, then neither can your potential customers. You must work to configure your site to appeal to the search engines and at the same time, provide a better online experience for your customers. There is no point in developing keyword-led content if the content cannot be found

Links:
These take us back to relevancy. The more independent websites that tell the search engines that your website is relevant to their own content, the more trust the engines will place in you. The more trust they place in you to be consistently relevant to your product offering, the higher your site will appear for the most relevant search terms. Links direct users to your website for a reason, so appeal to more relevant websites and give them a reason to link to you in the form of fresh, engaging content. The following page provides you with our top tips to link development:

SEO Link Building - Top 10 Tips

1. Content: Relevance Relevance Relevance. A strong, relevant content strategy will ensure that your content is actually worth linking to. It must be unique and interesting enough to encourage other sites to link to by desire rather than by request. Good content triggers are advice, viral, controversy, evaluation, tools and topical debate.

2. Partners: Identify external websites which would naturally complement your own, and whose customers’ needs would be met or enhanced by the information in your site. If your site sells ‘car insurance’ for example, think along the lines of used cars, car repairs, car maintenance, car enthusiasts, or even motor-sport type partners.

3. Blogs: Engage with related sites and offer them your expertise through editorial insights. Expose your site in accordance with a common arrangement.

4. Forums: Engage with related sites and offer them your expertise by supporting or entering in direct discussions with their audience, and expose your site in accordance to a common arrangement.

5. Directories: Expose your site in relevant directories, paying particular attention to the recent inclination towards ‘localisation’.

6. Social networks: Join and participate in social online activity, ensuring that you take a passive approach to brand exposure. Avoid hard sell tactics and focus on building long term relationships.

7. Bookmarks: Gain inbound links automatically by allowing your visitors to bookmark your content through sites such as Digg and Technorati. These sites themselves will then boost your inbound links as they expose their content (bookmarks potentially containing your site) to other sites consuming their information.

8. Q&As: Establish yourself/brand/site as an authority within your industry, by solving issues and concerns being raised through Q&A sites.

9. PR: Compose press communications which are detailed enough to attract potential publishers, but vague enough to leave potential readers wanting more. Satisfy their need by making this information available somewhere within your site but easily accessible through your PR piece.

10. Syndication: Make your content reusable by exposing this through feeds, and allow potential users to easily identify the content you’re making available.

Remember, the big four need to be respected and addressed. All four elements must be working in harmony to ensure success through search engine optimisation.

For more information or to discuss your SEO plans and requirements and how we can help, get in touch:

Tom Griffiths
Email: tom.griffiths@cheezedmg.com
Tel: 01473 236892
Mob: 07760 209403

www.cheezedmg.com

Sphere: Related Content

Tags: Best Practice, search engine optimisation, SEO, top tips

This entry was posted on Thursday, May 21st, 2009 at 10:31 am and is filed under Best Practice, SEM, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.