Obviously there is a lot of discussion about Bing and is it any better than Google etc etc. Fair enough. But some of the articles I’ve read leap to conclusions that really don’t hold much water.
In one article (http://www.theregister.co.uk/2009/06/10/bing_google_eyeballs/) we are led to believe that Bing is in fact better than Google for advertisers.
This is [...]
Monthly Archives: June 2009
Bing - don’t believe the hype about the hype
June 23, 2009 – 3:05 pm
Get free impressions on Facebook advertising
June 17, 2009 – 9:52 am
You can probably wrangle down the price on just about anything right now. But getting stuff for free is still difficult. And getting good stuff for free is really tough.
So it’s a bit of a surprise to find that we can get free impressions on Facebook engagement ads. And those free impressions work as hard [...]
Trademark Wars – Remember Your Brand Values or Risk a Digital Beating
June 5, 2009 – 10:53 am
Last year’s trademark bidding change saw gentlemen’s agreements swiftly fall by the wayside as it became acceptable to bid on competitor’s terms.
In the UK, Google’s plans to allow advertisers to use competitors’ trademarks in the text of their ads, will of course encourage the cowboys. But before jumping on this bandwagon, I’d encourage any brand [...]
