It is undoubtedly very exciting news that Twitter this week has struck deals with Microsoft and Google, which will see people’s tweets added to their respective search engines’ results. In certain respects they are landmark deals, the reason being that it is not a particular search engine trying to take market share off the other, [...]
Monthly Archives: October 2009
Is Yahoo’s MeMe looking in the wrong direction?
October 23, 2009 – 2:29 pm
Can Yahoo’s new blogging platform MeMe compete with Twitter? James Glick, Media Account Manager at CheezeDMG, takes a closer look…
Yahoo MeMe came out of Beta last month and has proved itself a polished application. The trouble is though, it has no USP over Twitter - apart from a 2,000 character limit which I’ll come on [...]
Display ads - Does a dropping CTR equal a drop in ROI?
October 2, 2009 – 2:01 pm
Just 16 per cent of US internet users click on display ads, with eight per cent accounting for 85 per cent of all clicks, according to the most recent ‘Natural Born Clickers’ report by ComScore. Tim Cook, Group Account Director at Cheeze London explains why this does not necessarily signify a dieing medium…
It is important [...]
