SEO is really not such a dark art. Although it has to be said not all companies who offer enhanced search engine results are fully articulate about what they are doing, many of them have grasped the basic truths of living in a search-engine optimized world where the verb “to search” has been supplanted by [...]
Author Archives: Cheeze Meister
Green = Gold? Ethical Brands
August 11, 2008 – 3:38 pm
Many companies benefit from “green” or “ethical” association but how much of it is spin, and how many deserve that status? Such was the rush to adopt the magic green cloak, that skeptics set up the annual Greenwash awards. Still, the concept of ethical brands seems to be growing in direct proportion to people’s awareness [...]
Viral Politics, USA
August 2, 2008 – 12:36 pm
As the battle hots up across the pond in the US presidential elections, sophistication has grown in the use of the web now that viral video can be multiplied out, via widgets and embedding, to proliferate views far away from the original destination. It’s also interesting to note that the web campaigns of the two [...]
Micro-blogging: When Does A Trickle Become A Flood?
July 30, 2008 – 6:48 pm
One of the ways in which Web 2.0 can be characterised is by sites which deal with “presence”, i.e. short form communication, which is constrained to bite-sized chunks of information.
Twitter is a contemporary web phenomenon which illustrates the phenomenon very well. Calling itself a “communication utility” Twitter recently announced it has raised US$20.4m of funding. [...]
Searching Rich Media
July 29, 2008 – 12:26 pm
Google has been indexing Flash since 2004 but the underlying technology that powers millions of front pages and zillions of banner ads has defied the kind of interrogation that makes it truly searchable, until very recently. At the beginning of July, Adobe released what it calls Searchable SWF technology but although this is a step [...]
