Interestingly, Google have moved the sponsored links on the right hand side of a search results page, much closer to the natural search results. These ads, often referred to as the ‘Right rail’, are now more central to the page. This is an intriguing move and may only be a short term test, but why [...]
Author Archives: Denise Turner, Business Development Director
Trademark Wars – Remember Your Brand Values or Risk a Digital Beating
June 5, 2009 – 10:53 am
Last year’s trademark bidding change saw gentlemen’s agreements swiftly fall by the wayside as it became acceptable to bid on competitor’s terms.
In the UK, Google’s plans to allow advertisers to use competitors’ trademarks in the text of their ads, will of course encourage the cowboys. But before jumping on this bandwagon, I’d encourage any brand [...]
