Insurance is recession-proof, but your marketing message is not.
Any research, customer surveys, behavioural studies into how people shop and behave online, pre-August 2008 is irrelevant to how online marketing will unfold in 2009. A bold and some might say rash statement, but the key in 2009 will be to keep the customers you’ve got and [...]
So Google’s putting us in charge of relevancy. Or rather it’s putting however many active gmail users in charge of their own results, which might vaguely affect other gmail users’ results.
As an incoming link to a website is a ‘vote’ for relevancy, so now, we can comment on a site in the search listings and [...]
It’s a 0:0 draw in the (mis)match between social media and big brands, as both seem to have lost out. Quite why brands are in a battle with social media in the first place is the question. There are doubtless going to be posts and comments all over the online world saying how Mattel / [...]
