You can probably wrangle down the price on just about anything right now. But getting stuff for free is still difficult. And getting good stuff for free is really tough.
So it’s a bit of a surprise to find that we can get free impressions on Facebook engagement ads. And those free impressions work as hard [...]
Category Archives: Brands
Get free impressions on Facebook advertising
June 17, 2009 – 9:52 am
Trademark Wars – Remember Your Brand Values or Risk a Digital Beating
June 5, 2009 – 10:53 am
Last year’s trademark bidding change saw gentlemen’s agreements swiftly fall by the wayside as it became acceptable to bid on competitor’s terms.
In the UK, Google’s plans to allow advertisers to use competitors’ trademarks in the text of their ads, will of course encourage the cowboys. But before jumping on this bandwagon, I’d encourage any brand [...]
Wolfram Alpha primed for the big time
May 19, 2009 – 3:15 pm
At CheezeDMG we’re always evaluating and reviewing new search engines to make sure we’re adding maximum value to our clients’ PPC campaigns and to gauge whether they can break the Google stranglehold too! In the same vein that we have reviewed/evaluated Cuil, Kumo, Twitter and Oparla in the past, we were really excited to experiment [...]
Top Five Tips for Brand Success on Twitter: Conversion through Conversation
April 15, 2009 – 5:13 pm
Twitter’s here. You can’t visit a website or turn a page, digital or otherwise, without reading about it. Whether it’s Jonathan Ross’ banter or breaking news stories - Sky has a Twitter correspondent and CNN has the highest following of any user; yet it’s the user who’s breaking news first - the plane dumping in [...]
Dance to your brand’s social media beat - your customers’ll join in too.
April 2, 2009 – 3:18 pm
Econsultancy asked the question ‘Should brands ignore social media criticism?‘
Here’s our quick take on it. In short, don’t ignore your customers, but don’t indulge them either…
It’s a good question - risking potential backlash from digital agencies who are singing social media hymns from the Twittertops. But actually it may make for more productive and effective [...]
