Category Archives: Jaiku

Top Five Tips for Brand Success on Twitter: Conversion through Conversation

Twitter’s here. You can’t visit a website or turn a page, digital or otherwise, without reading about it. Whether it’s Jonathan Ross’ banter or breaking news stories - Sky has a Twitter correspondent and CNN has the highest following of any user; yet it’s the user who’s breaking news first - the plane dumping in [...]

Micro-blogging: When Does A Trickle Become A Flood?

One of the ways in which Web 2.0 can be characterised is by sites which deal with “presence”, i.e. short form communication, which is constrained to bite-sized chunks of information.
Twitter is a contemporary web phenomenon which illustrates the phenomenon very well. Calling itself a “communication utility” Twitter recently announced it has raised US$20.4m of funding. [...]