Category Archives: Microblogging

Top Five Tips for Brand Success on Twitter: Conversion through Conversation

Twitter’s here. You can’t visit a website or turn a page, digital or otherwise, without reading about it. Whether it’s Jonathan Ross’ banter or breaking news stories - Sky has a Twitter correspondent and CNN has the highest following of any user; yet it’s the user who’s breaking news first - the plane dumping in [...]

Micro-blogging: When Does A Trickle Become A Flood?

One of the ways in which Web 2.0 can be characterised is by sites which deal with “presence”, i.e. short form communication, which is constrained to bite-sized chunks of information.
Twitter is a contemporary web phenomenon which illustrates the phenomenon very well. Calling itself a “communication utility” Twitter recently announced it has raised US$20.4m of funding. [...]

Can Social Networks Improve Productivity?

Social networks are having an increasing impact upon behaviour at work. For well over year now, we’ve been seeing press reports about one corporation after another banning the use of social networking sites such as Facebook. Yet we’ve also seen many reports of management using information found on social networks to make decisions to hire [...]

The Advance of Unified Communications - Twitter & Jaiku

Google, Yahoo! and Microsoft have all reached for their chequebooks in recent months to snap up companies which are developing similar new technologies to use in very different ways.
One of Google’s most recent acquisitions is the social-networking platform Jaiku.com. The site allows its members to share their activity-streams via a wide range of technological touch-points. [...]