ITV has finally bitten the bullet and sold ‘Friends Reunited’ for £25 Million. In total they paid £175 Million for the social network, so in little under four years the value of this online property has dropped by £150 Million. Ouch. That’s got to burn a hole in anyone’s wallet.
Despite this sale, Friends Reunited does [...]
Category Archives: Predictions
Friends Reunited - £25m - Deal or no deal?
August 7, 2009 – 3:00 pm
Google Wave – set to revolutionise online communication?
July 15, 2009 – 10:18 am
When Google Wave was released at Google’s I/O Developer’s Conference at the end of May it sparked considerable excitement. Now the novelty factor has worn off it’s time to start considering the potential of this revolutionary communication tool.
The application itself is impressive, but the use of its API in allowing the possibility to create bots/extensions [...]
Trademark Wars – Remember Your Brand Values or Risk a Digital Beating
June 5, 2009 – 10:53 am
Last year’s trademark bidding change saw gentlemen’s agreements swiftly fall by the wayside as it became acceptable to bid on competitor’s terms.
In the UK, Google’s plans to allow advertisers to use competitors’ trademarks in the text of their ads, will of course encourage the cowboys. But before jumping on this bandwagon, I’d encourage any brand [...]
Wolfram Alpha - A Search Engine with Personality?
May 22, 2009 – 4:53 pm
Further to our blog earlier this week discussing the whys and wherefores of Wolphram Alpha, I was intrigued by this telegraph article and so I spent some time earlier this week experimenting with this ‘computational knowledge engine’.
As with most who’ve been using it, I’ve spent some time entering notable dates, famous names and mathematical equations. [...]
