Category Archives: Research

5 tips to harness late Christmas purchasers

Monday has been heralded as ‘Mega Monday’ with online shopping sales rising by 14% year on year. Online shopping in the USA has also seen a large boost with a 15% jump in online transactions year on year for cyber Monday (1st December). Comscore’s latest report also points to a sharper growth in online retail [...]

The implications of using financial aggregators for selling insurance products

Online aggregators now play an integral part in the media mix and for the most part, they are here to stay. The rise of the aggregator has many different implications on the insurance market and companies are adjusting their marketing to include presence of the likes of Moneysupermarket, Confused.com and GoCompare. Cheeze have put together [...]

Moneysupermarket remains the dominant financial comparison site in the UK

In advance of tomorrow’s presentation we have been looking at the growth and fluctuation of the UK financial comparison sites, namely Moneysupermarket.com, Comparethemarket.com and gocompare.com.
Taking data from Nielson Netratings we can see that Moneysupermarket continues to be the largest comparison site in the UK with 2.7m unique users in September 2008. As the graph below [...]

Top 10 websites in China, September 2008.

The latest results from Nielson Net Rating’s study into the Chinese web market shows stunning numbers in the top ten websites. Nielson Netratings, announcing today their joint partnership with Chinarank showcased the big numbers which is making the China market so attractive.
With 253 million active Internet users, China beats the USA with 220 million unique [...]

The rising age of the UK web population

The UK’s online population is getting older as people gravitate towards the online offerings of their trusted high street retail brands. This was the message from Nielsen this week, which reported that the age of an average UK Web user rose from 35.7 to 37.9 between October 2006 and October 2007.
The study was limited to [...]