eConsultancy recently posted a three part article on the “Vince” or “Brand” natural search update, concluding that human intervention was behind the changes. Although I do not rule out the possibility of Google manually meddling with the search results, I do not agree with this particular prognosis. The effects were just too widespread. In particular [...]
Category Archives: SEM
Facebook Squares up to Google in the Battle for Online Advertising Domination
November 2, 2009 – 12:36 pm
In the wake of Facebook’s announcement of its first profit generating quarter and recent improvements to its self service advertising platform, signs are beginning to emerge that Google may finally have a serious contender on its hands for online marketing budgets.
In recent years, as Google’s search market share has risen above 80% in the [...]
Twitter strikes deals with Microsoft and Google
October 23, 2009 – 2:58 pm
It is undoubtedly very exciting news that Twitter this week has struck deals with Microsoft and Google, which will see people’s tweets added to their respective search engines’ results. In certain respects they are landmark deals, the reason being that it is not a particular search engine trying to take market share off the other, [...]
Display ads - Does a dropping CTR equal a drop in ROI?
October 2, 2009 – 2:01 pm
Just 16 per cent of US internet users click on display ads, with eight per cent accounting for 85 per cent of all clicks, according to the most recent ‘Natural Born Clickers’ report by ComScore. Tim Cook, Group Account Director at Cheeze London explains why this does not necessarily signify a dieing medium…
It is important [...]
