A new report from emarketer.com points to continued growth in online e-commerce throughout 2009, despite the tough economic climate. The report, updated on 24th December, continues:
UK e-commerce revenues will remain strong in 2009, as Internet stores continue to weather the recessionary storm better than their brick-and-mortar counterparts. In September 2008, eMarketer forecast that UK business-to-consumer [...]
Category Archives: Tracking
E-commerce set to grow in 2009
December 2, 2008 – 10:17 am
Tracking Paid Search Through the Purchase Decision Cycle
September 5, 2008 – 12:46 pm
Paid search has often been seen as a purely direct response advertising mechanism but recent work has proven how search can and should be used for brand building.
Google’s move to open up the bidding arena has meant there has never been a more important time to look at all avenues where your company’s product can [...]
Google Updates Analytics
December 17, 2007 – 9:51 pm
Last week Google quietly updated its Analytics tool. The updates are quite fundamental, with a brand new tag now available to replace the current tags you may be running. The original tags they ran were old Urchin tags (Google Analytics was Urchin Analytics until it was aquired.) They looked like this:
<script src=”http://www.google-analytics.com/urchin.js” type=”text/javascript”>
</script>
<script type=”text/javascript”>
_uacct = [...]
