eConsultancy recently posted a three part article on the “Vince” or “Brand” natural search update, concluding that human intervention was behind the changes. Although I do not rule out the possibility of Google manually meddling with the search results, I do not agree with this particular prognosis. The effects were just too widespread. In particular [...]
Category Archives: Trends
Facebook Squares up to Google in the Battle for Online Advertising Domination
November 2, 2009 – 12:36 pm
In the wake of Facebook’s announcement of its first profit generating quarter and recent improvements to its self service advertising platform, signs are beginning to emerge that Google may finally have a serious contender on its hands for online marketing budgets.
In recent years, as Google’s search market share has risen above 80% in the [...]
17% increase in online spend reverberates across wider industry
April 1, 2009 – 4:48 pm
The Internet Advertising Bureau(IAB) released figures sighting a 17% rise in online advertising spend for the UK in 2008. In total it came to £3.3bn and online marketing as a medium saw an increase in market share to 19.2% of all advertising.
While online saw this substantial growth, all other advertising saw a 3.5% drop in 2008. This is [...]
A big Twitter Update
February 17, 2009 – 3:00 pm
Twitter continues to be the number one marketing topic on everyone’s lips. As an agency we have been using Twitter as a means to connect with a wider audience and have more conversations than we have on the blog.
The blog continues to grow with a substantial boost in RSS followers this year which is a [...]
