Category Archives: Web 2.0

Top Five Tips for Brand Success on Twitter: Conversion through Conversation

Twitter’s here. You can’t visit a website or turn a page, digital or otherwise, without reading about it. Whether it’s Jonathan Ross’ banter or breaking news stories - Sky has a Twitter correspondent and CNN has the highest following of any user; yet it’s the user who’s breaking news first - the plane dumping in [...]

Dance to your brand’s social media beat - your customers’ll join in too.

Econsultancy asked the question ‘Should brands ignore social media criticism?‘
Here’s our quick take on it. In short, don’t ignore your customers, but don’t indulge them either…
It’s a good question - risking potential backlash from digital agencies who are singing social media hymns from the Twittertops. But actually it may make for more productive and effective [...]