Google recently announced they would be using data from the websites we visit and content interacted with from their various services, to deliver behavioral targeted AdSense ads.
This was no real surprise, with Google continuing to build upon their display offering, and growing their content network.
Theoretically, it could only be of benefit to Google’s partners and [...]
Topic Archives: AdSense
Google’s behavioural targeting: Great revenue for Google, or great ROI for advertisers?
March 24, 2009 – 1:12 pm
