News reaches us this morning from www.thenextweb.com that Twitter is trialling advertising on profile pages. The advertising is small and unobtrusive and is currently being trialled with internal messages only.
Time will tell if this becomes a key revenue stream. It is a good step for Twitter but the real challenge is how to monetise the [...]
Topic Archives: advertising
Twitter trialling ads on profile pages
March 17, 2009 – 12:02 pm
Yahoo stops content match in the UK
January 15, 2009 – 3:22 pm
Image via CrunchBase
Yahoo has announced that it will stop running content matching targeting in the UK by 31st March 2009. The announcement won’t make much difference to UK campaigns as the content match has been relatively unsuccessful in comparison to other Yahoo targeting and in comparison with Google’s content match.
Tim Cook, Group Account Director for [...]
Harnessing the discount seekers
December 15, 2008 – 2:58 pm
For years the internet has been seen by many as the place to go to find bargains, deals and value for money on everything from the must have Christmas toy to the cheapest car insurance. The rise of ‘ebay’, price comparison sites such as ‘Shopzilla’ and information sites such as ‘Moneysavingexpert’ alone are proof of [...]
Brands; love thy consumer….
December 4, 2008 – 12:33 pm
As we head deeper into a financial recession, so the amount of articles increases about ‘retreating’ media spend to safe havens, ranging from paid search to ‘tried and tested’ television advertising. However, in these tough times it is too easy to forget the consumer. (During these times) brands may continue to spend money attracting the [...]
Top 10 Tips SEM for Fashion Retailers
November 28, 2008 – 6:21 pm
Paid Search: Next season’s fashion must have!
As a dedicated follower of fashion and search engine marketing, possibly not an obvious combination, it is disappointing to see that the search market for fashion retailers is anything but fashionable.
With the rise of online clothing retailers such as ASOS and Oli, digital media is more important than ever [...]
