CheezeDMG Blog

We have been watching our blog posts to see how quickly they can be indexed by Google. This is an important little test as we can start to see the immediacy of content being fed into Google, which adds to the importance of having regular, relevant content published on a website. The last post we made took 7 minutes from publishing to appearing in Google, but we have seen varying time delays of up to, and slightly over an hour. However, even with these timings, it is very quick.

If you add in a quick bit of manual dissemination (we Twitter as soon as we blog, post to Delicious and post to Jamie’s Facebook Profile) you can rapidly harness views to the post as soon as it is delivered.

The days of waiting a month for Google to update your content are long gone, we are heading to almost real time indexing. The continual refreshing of new and interesting content has never been more paramount.

(Oh, and we can help you with such strategies, if you need!)

Blogs continue to grow in number and in readership. Jupiterresearch put the growth of monthly blog readership at 300% over a 4 year period. The study also identified that blogs are now playing a key part in consumer decision making cycles, with 25% of readers surveyed saying they trusted an ad on a blog, compared to only 19% on a social network.

The importance of blogs continues to spread away from pure IT/technological focus to become a wider part of online consumption.

chart from emarketer.com

In a time when some sectors of the industry are proclaiming the death of blogs and blogging, these trends help to highlight the importance of a blog as a softer approach to achieving consumer connection.

You can read the full article here.

Jamie posted a new entry over at Chinwag, detailing the SEO benefits of blog commentary.  Instead of chasing reciprocal, or cheap paid for links, spend time reading quality blogs and work on finding ways to leave appropriate and helpful commentary. When leaving commentary, most blogs allow you to leave a URL which will be displayed with your comment. This url becomes a recognised link which in turn benefits your SEO.

You can read the full article here.