Twitter has been getting busy lately, every day there seems to be more and more people connecting. So it was with interest that I tweeted this morning about my intention to try yuuguu, a free remote desktop tool. My colleagues at Jaywing had been raving about it for some time so it was about time [...]
Topic Archives: brand
Eidos tries to influence reviewers, achieves bad publicity
November 26, 2008 – 1:09 pm
This is a rumbling story, courtesy of Twitterscoop. Apparently, Eidos has asked their PR agency to contact all game review sites and request no ‘bad’ reviews are published before Monday. The positive reviews can be posted now with their blessing.
Whilst every brand will attempt to manage their brand, this attempt at shepharding the brand has [...]
The implications of using financial aggregators for selling insurance products
October 30, 2008 – 4:15 pm
Online aggregators now play an integral part in the media mix and for the most part, they are here to stay. The rise of the aggregator has many different implications on the insurance market and companies are adjusting their marketing to include presence of the likes of Moneysupermarket, Confused.com and GoCompare. Cheeze have put together [...]
Using Video Conversation For Brands
July 17, 2008 – 1:54 pm
Using online video in ways which resemble more everyday communication has brought some key new players into the online world. Leading the way is Seesmic Inc. of San Francisco, which has been followed by Poodz, Viddyou, and the UK-based Phreadz. All of these sites offer “video conversation”.
In practice, this means that users get the facility [...]
