Last year’s trademark bidding change saw gentlemen’s agreements swiftly fall by the wayside as it became acceptable to bid on competitor’s terms.
In the UK, Google’s plans to allow advertisers to use competitors’ trademarks in the text of their ads, will of course encourage the cowboys. But before jumping on this bandwagon, I’d encourage any brand [...]
Topic Archives: Branding
Trademark Wars – Remember Your Brand Values or Risk a Digital Beating
June 5, 2009 – 10:53 am
Top Five Tips for Brand Success on Twitter: Conversion through Conversation
April 15, 2009 – 5:13 pm
Twitter’s here. You can’t visit a website or turn a page, digital or otherwise, without reading about it. Whether it’s Jonathan Ross’ banter or breaking news stories - Sky has a Twitter correspondent and CNN has the highest following of any user; yet it’s the user who’s breaking news first - the plane dumping in [...]
Top 10 Tips SEM for Fashion Retailers
November 28, 2008 – 6:21 pm
Paid Search: Next season’s fashion must have!
As a dedicated follower of fashion and search engine marketing, possibly not an obvious combination, it is disappointing to see that the search market for fashion retailers is anything but fashionable.
With the rise of online clothing retailers such as ASOS and Oli, digital media is more important than ever [...]
