Last year’s trademark bidding change saw gentlemen’s agreements swiftly fall by the wayside as it became acceptable to bid on competitor’s terms.
In the UK, Google’s plans to allow advertisers to use competitors’ trademarks in the text of their ads, will of course encourage the cowboys. But before jumping on this bandwagon, I’d encourage any brand [...]
Topic Archives: Brands
Trademark Wars – Remember Your Brand Values or Risk a Digital Beating
June 5, 2009 – 10:53 am
Top Five Tips for Brand Success on Twitter: Conversion through Conversation
April 15, 2009 – 5:13 pm
Twitter’s here. You can’t visit a website or turn a page, digital or otherwise, without reading about it. Whether it’s Jonathan Ross’ banter or breaking news stories - Sky has a Twitter correspondent and CNN has the highest following of any user; yet it’s the user who’s breaking news first - the plane dumping in [...]
Dance to your brand’s social media beat - your customers’ll join in too.
April 2, 2009 – 3:18 pm
Econsultancy asked the question ‘Should brands ignore social media criticism?‘
Here’s our quick take on it. In short, don’t ignore your customers, but don’t indulge them either…
It’s a good question - risking potential backlash from digital agencies who are singing social media hymns from the Twittertops. But actually it may make for more productive and effective [...]
Scrabulost: a 0:0 draw in the beautiful (word) game
August 27, 2008 – 6:18 pm
It’s a 0:0 draw in the (mis)match between social media and big brands, as both seem to have lost out. Quite why brands are in a battle with social media in the first place is the question. There are doubtless going to be posts and comments all over the online world saying how Mattel / [...]
Green = Gold? Ethical Brands
August 11, 2008 – 3:38 pm
Many companies benefit from “green” or “ethical” association but how much of it is spin, and how many deserve that status? Such was the rush to adopt the magic green cloak, that skeptics set up the annual Greenwash awards. Still, the concept of ethical brands seems to be growing in direct proportion to people’s awareness [...]
