So according to the Association of British Insurers, liars are on the up. BBC business reported earlier today that an increasing number of people are lying on their insurance policy applications to gain a better premium.
A dangerous game people are playing. Let’s hope that deception to get the best premium isn’t too much of an [...]
Topic Archives: Business and Economy
Search strategy for liars - Ask me no questions…
All I want for Christmas is… online.
The ease of online shopping has shaped the way consumers prepare for the festive season. With competitive offers, gift wrapping and free delivery online now offers that ‘perfect’ gift and has resolved that age old question of “what to buy?”. But has the effortlessness of a ‘click and buy’ generation misplaced the heart and warmth [...]
The implications of using financial aggregators for selling insurance products
Online aggregators now play an integral part in the media mix and for the most part, they are here to stay. The rise of the aggregator has many different implications on the insurance market and companies are adjusting their marketing to include presence of the likes of Moneysupermarket, Confused.com and GoCompare. Cheeze have put together [...]
Upcoming Speaking Events
I am presenting at two conferences in the next fortnight. First I will be attending Infoline’s “Examining Developments in General Insurance Distribution” conference to discuss the rise of aggregators like MoneySupermarket and their potential impact on the insurance industry. A copy of the presentation will be published on the blog on Thursday.
Next week sees me [...]


