Twitter’s here. You can’t visit a website or turn a page, digital or otherwise, without reading about it. Whether it’s Jonathan Ross’ banter or breaking news stories - Sky has a Twitter correspondent and CNN has the highest following of any user; yet it’s the user who’s breaking news first - the plane dumping in [...]
Topic Archives: Business
Top Five Tips for Brand Success on Twitter: Conversion through Conversation
April 15, 2009 – 5:13 pm
DMG named top digital business
January 20, 2009 – 2:55 pm
Digital Marketing Group plc, parent company of Cheeze has been named as the UK’s top digital business in a new report compiled by top marketing services, media and entertainment financial specialist, Kingston Smith W1.
The list, to be published in full on Thursday was commissioned by Campaign Magazine.
Commenting on the placing, Ben Langdon, DMG CEO said,
Being [...]
Brands; love thy consumer….
December 4, 2008 – 12:33 pm
As we head deeper into a financial recession, so the amount of articles increases about ‘retreating’ media spend to safe havens, ranging from paid search to ‘tried and tested’ television advertising. However, in these tough times it is too easy to forget the consumer. (During these times) brands may continue to spend money attracting the [...]
The implications of using financial aggregators for selling insurance products
October 30, 2008 – 4:15 pm
Online aggregators now play an integral part in the media mix and for the most part, they are here to stay. The rise of the aggregator has many different implications on the insurance market and companies are adjusting their marketing to include presence of the likes of Moneysupermarket, Confused.com and GoCompare. Cheeze have put together [...]
Moneysupermarket remains the dominant financial comparison site in the UK
October 28, 2008 – 12:05 pm
In advance of tomorrow’s presentation we have been looking at the growth and fluctuation of the UK financial comparison sites, namely Moneysupermarket.com, Comparethemarket.com and gocompare.com.
Taking data from Nielson Netratings we can see that Moneysupermarket continues to be the largest comparison site in the UK with 2.7m unique users in September 2008. As the graph below [...]
