The Internet Advertising Bureau(IAB) released figures sighting a 17% rise in online advertising spend for the UK in 2008. In total it came to £3.3bn and online marketing as a medium saw an increase in market share to 19.2% of all advertising.
While online saw this substantial growth, all other advertising saw a 3.5% drop in 2008. This is [...]
Topic Archives: central office of information
17% increase in online spend reverberates across wider industry
April 1, 2009 – 4:48 pm
