With Google’s adjusted trademark policy being implemented and future changes on the horizon, the IPA (Institute of Practitioners in Advertising) Search Group, of which CheezeDMG are a member of, undertook some research to determine the effect their new policy will have on brands and advertisers.
Search marketing, on Google in particular, is becoming increasingly competitive with [...]
Topic Archives: CheezeDMG
PPC costs continue to rise, so must accountability
August 12, 2009 – 1:27 pm
AgencyDMG Ends Last Click Wins Debate With ‘Digital Brain: Search’
July 16, 2009 – 4:43 pm
AgencyDMG, the UK’s largest digital marketing specialist* today launched a revolutionary paid search product ‘Digital Brain: Search’ - a first-to-UK market paid search products search that enables marketers to understand the value of each click to improve search efficiency and ROI by at least 15%.
Combining AgencyDMG’s paid search expertise, powerful data and smart statistical [...]
Wolfram Alpha primed for the big time
May 19, 2009 – 3:15 pm
At CheezeDMG we’re always evaluating and reviewing new search engines to make sure we’re adding maximum value to our clients’ PPC campaigns and to gauge whether they can break the Google stranglehold too! In the same vein that we have reviewed/evaluated Cuil, Kumo, Twitter and Oparla in the past, we were really excited to experiment [...]
CheezeDMG Runners Up in DMG 5 a Side Tournament
May 15, 2009 – 2:18 pm
In one of the world’s most highly anticpated occasions in the sporting calender, the DMG 5 a side tournament, CheezeDMG came a superb 2nd in their first appearance at the event.
The event, held at Birmingham’s Goals Centre at Star City, consisted of a league based tournament between a number of agencies within the DMG (Digital Marketing [...]
CheezeDMG’s Top 10 Tips for Search Engine Marketing
May 11, 2009 – 5:04 pm
CheezeDMG is a Search Engine Marketing centre of excellence. Over the last 10 years we have been at the forefront in the implementation and management of successful Search Engine Marketing (PPC) campaigns. From initial in-depth keyword research and analysis, through to the continual tracking of our clients’ campaigns, we ensure that each individual PPC strategy [...]
