Online aggregators now play an integral part in the media mix and for the most part, they are here to stay. The rise of the aggregator has many different implications on the insurance market and companies are adjusting their marketing to include presence of the likes of Moneysupermarket, Confused.com and GoCompare. Cheeze have put together [...]
Topic Archives: Confused.com
The implications of using financial aggregators for selling insurance products
October 30, 2008 – 4:15 pm
