Christmas 2009 saw a change to the usual, predictable nature of the pop charts. Rage Against The Machine’s ‘Killing in the Name’ managed to beat the X-Factor competition to claim this year’s Christmas No1 spot in the charts thanks to 975,000 fans of a Facebook group.
Most would say it was a victory against commercial dominance [...]
Topic Archives: Facebook
Where were YOU when RATM got to number 1?
January 25, 2010 – 12:10 pm
How to react to bad publicity on Facebook
January 12, 2010 – 5:58 pm
The world of social media is in constant evolution and there are no hard fast rules on how to interact with users. Whilst most companies learn by trial and error, a few have learned the hard way that responding to a social media PR crisis can prove very difficult in a world which holds freedom [...]
Facebook Squares up to Google in the Battle for Online Advertising Domination
November 2, 2009 – 12:36 pm
In the wake of Facebook’s announcement of its first profit generating quarter and recent improvements to its self service advertising platform, signs are beginning to emerge that Google may finally have a serious contender on its hands for online marketing budgets.
In recent years, as Google’s search market share has risen above 80% in the [...]
Friends Reunited - £25m - Deal or no deal?
August 7, 2009 – 3:00 pm
ITV has finally bitten the bullet and sold ‘Friends Reunited’ for £25 Million. In total they paid £175 Million for the social network, so in little under four years the value of this online property has dropped by £150 Million. Ouch. That’s got to burn a hole in anyone’s wallet.
Despite this sale, Friends Reunited does [...]
Get free impressions on Facebook advertising
June 17, 2009 – 9:52 am
You can probably wrangle down the price on just about anything right now. But getting stuff for free is still difficult. And getting good stuff for free is really tough.
So it’s a bit of a surprise to find that we can get free impressions on Facebook engagement ads. And those free impressions work as hard [...]
