eConsultancy recently posted a three part article on the “Vince” or “Brand” natural search update, concluding that human intervention was behind the changes. Although I do not rule out the possibility of Google manually meddling with the search results, I do not agree with this particular prognosis. The effects were just too widespread. In particular [...]
Topic Archives: Google
Facebook Squares up to Google in the Battle for Online Advertising Domination
November 2, 2009 – 12:36 pm
In the wake of Facebook’s announcement of its first profit generating quarter and recent improvements to its self service advertising platform, signs are beginning to emerge that Google may finally have a serious contender on its hands for online marketing budgets.
In recent years, as Google’s search market share has risen above 80% in the [...]
PPC costs continue to rise, so must accountability
August 12, 2009 – 1:27 pm
With Google’s adjusted trademark policy being implemented and future changes on the horizon, the IPA (Institute of Practitioners in Advertising) Search Group, of which CheezeDMG are a member of, undertook some research to determine the effect their new policy will have on brands and advertisers.
Search marketing, on Google in particular, is becoming increasingly competitive with [...]
Friends Reunited - £25m - Deal or no deal?
August 7, 2009 – 3:00 pm
ITV has finally bitten the bullet and sold ‘Friends Reunited’ for £25 Million. In total they paid £175 Million for the social network, so in little under four years the value of this online property has dropped by £150 Million. Ouch. That’s got to burn a hole in anyone’s wallet.
Despite this sale, Friends Reunited does [...]
