eConsultancy recently posted a three part article on the “Vince” or “Brand” natural search update, concluding that human intervention was behind the changes. Although I do not rule out the possibility of Google manually meddling with the search results, I do not agree with this particular prognosis. The effects were just too widespread. In particular [...]
Topic Archives: Google
Facebook Squares up to Google in the Battle for Online Advertising Domination
In the wake of Facebook’s announcement of its first profit generating quarter and recent improvements to its self service advertising platform, signs are beginning to emerge that Google may finally have a serious contender on its hands for online marketing budgets.
In recent years, as Google’s search market share has risen above 80% in the [...]
PPC costs continue to rise, so must accountability
With Google’s adjusted trademark policy being implemented and future changes on the horizon, the IPA (Institute of Practitioners in Advertising) Search Group, of which CheezeDMG are a member of, undertook some research to determine the effect their new policy will have on brands and advertisers.
Search marketing, on Google in particular, is becoming increasingly competitive with [...]
Friends Reunited - £25m - Deal or no deal?
ITV has finally bitten the bullet and sold ‘Friends Reunited’ for £25 Million. In total they paid £175 Million for the social network, so in little under four years the value of this online property has dropped by £150 Million. Ouch. That’s got to burn a hole in anyone’s wallet.
Despite this sale, Friends Reunited does [...]


