Online aggregators now play an integral part in the media mix and for the most part, they are here to stay. The rise of the aggregator has many different implications on the insurance market and companies are adjusting their marketing to include presence of the likes of Moneysupermarket, Confused.com and GoCompare. Cheeze have put together [...]
Topic Archives: Moneysupermarket.com
The implications of using financial aggregators for selling insurance products
October 30, 2008 – 4:15 pm
Moneysupermarket remains the dominant financial comparison site in the UK
October 28, 2008 – 12:05 pm
In advance of tomorrow’s presentation we have been looking at the growth and fluctuation of the UK financial comparison sites, namely Moneysupermarket.com, Comparethemarket.com and gocompare.com.
Taking data from Nielson Netratings we can see that Moneysupermarket continues to be the largest comparison site in the UK with 2.7m unique users in September 2008. As the graph below [...]
