eConsultancy recently posted a three part article on the “Vince” or “Brand” natural search update, concluding that human intervention was behind the changes. Although I do not rule out the possibility of Google manually meddling with the search results, I do not agree with this particular prognosis. The effects were just too widespread. In particular [...]
Topic Archives: paid search
Trademark Wars – Remember Your Brand Values or Risk a Digital Beating
June 5, 2009 – 10:53 am
Last year’s trademark bidding change saw gentlemen’s agreements swiftly fall by the wayside as it became acceptable to bid on competitor’s terms.
In the UK, Google’s plans to allow advertisers to use competitors’ trademarks in the text of their ads, will of course encourage the cowboys. But before jumping on this bandwagon, I’d encourage any brand [...]
CheezeDMG’s Top 10 Tips for Search Engine Marketing
May 11, 2009 – 5:04 pm
CheezeDMG is a Search Engine Marketing centre of excellence. Over the last 10 years we have been at the forefront in the implementation and management of successful Search Engine Marketing (PPC) campaigns. From initial in-depth keyword research and analysis, through to the continual tracking of our clients’ campaigns, we ensure that each individual PPC strategy [...]
