eConsultancy recently posted a three part article on the “Vince” or “Brand” natural search update, concluding that human intervention was behind the changes. Although I do not rule out the possibility of Google manually meddling with the search results, I do not agree with this particular prognosis. The effects were just too widespread. In particular [...]
Topic Archives: PPC
Bing? – no need for Google to worry – just yet…
May 29, 2009 – 11:19 am
Manchester City might be one of the richest football clubs in the world but they’re still in the bottom half of the league table proving money can’t always buy you success. However, it’s a good starting point and in several years time the story may be very different.
Similarly, Microsoft is one of the richest companies [...]
New search engine strives to be part of social media’s future
April 21, 2009 – 5:08 pm
First we had Cuil, developed by experienced ex-Googlers and now there is another search engine trying to break up Google’s market share. Oparla arrived on 14th April, birthed by 29-year-old Internet entrepreneur Daniel Jupp, founder of online SEM consultancy company Apple Jupp Media Ltd.
Whereas with Cuil, the unique selling point was the interface and the [...]
Google’s behavioural targeting: Great revenue for Google, or great ROI for advertisers?
March 24, 2009 – 1:12 pm
Google recently announced they would be using data from the websites we visit and content interacted with from their various services, to deliver behavioral targeted AdSense ads.
This was no real surprise, with Google continuing to build upon their display offering, and growing their content network.
Theoretically, it could only be of benefit to Google’s partners and [...]
