Matt O’Brien, MD of Cheeze was quoted this week in Travolution talking about maintaining spend in the downturn. This year has already seen substantial growth in results vs this time last year, and this article looked at the differences we were seeing last Autumn when the recession was starting to bite,
If we compare Autumn 2007 [...]
Topic Archives: recession
Stick with search in a downturn
January 23, 2009 – 1:23 pm
Viral marketing will be important in 2009
January 12, 2009 – 3:25 pm
The recession will have an impact on marketing, forcing brand owners to re-asses their marketing strategies and spend. Viral marketing, seen in some quarters as ‘frivolous’ still warrants attention and investment in 2009. Oli Christie, Creative Director of sister agency Inbox [a leader in viral games], has published a guest article at Net Imperative outlining [...]
Brands; love thy consumer….
December 4, 2008 – 12:33 pm
As we head deeper into a financial recession, so the amount of articles increases about ‘retreating’ media spend to safe havens, ranging from paid search to ‘tried and tested’ television advertising. However, in these tough times it is too easy to forget the consumer. (During these times) brands may continue to spend money attracting the [...]
