With Google’s adjusted trademark policy being implemented and future changes on the horizon, the IPA (Institute of Practitioners in Advertising) Search Group, of which CheezeDMG are a member of, undertook some research to determine the effect their new policy will have on brands and advertisers.
Search marketing, on Google in particular, is becoming increasingly competitive with [...]
Topic Archives: search marketing
PPC costs continue to rise, so must accountability
August 12, 2009 – 1:27 pm
Twitter - the new search marketing platform to watch?
August 6, 2009 – 11:51 am
Most people would say that the current hot topic within search marketing revolves around the Yahoo/Microsoft deal. However, something of equal interest to search advertisers should be the new Twitter homepage in which is ‘Search’ focused. Following on from James Glick’s blog post on Twitter back in December 2008 , I can now report that [...]
AgencyDMG Ends Last Click Wins Debate With ‘Digital Brain: Search’
July 16, 2009 – 4:43 pm
AgencyDMG, the UK’s largest digital marketing specialist* today launched a revolutionary paid search product ‘Digital Brain: Search’ - a first-to-UK market paid search products search that enables marketers to understand the value of each click to improve search efficiency and ROI by at least 15%.
Combining AgencyDMG’s paid search expertise, powerful data and smart statistical [...]
Google Wave – set to revolutionise online communication?
July 15, 2009 – 10:18 am
When Google Wave was released at Google’s I/O Developer’s Conference at the end of May it sparked considerable excitement. Now the novelty factor has worn off it’s time to start considering the potential of this revolutionary communication tool.
The application itself is impressive, but the use of its API in allowing the possibility to create bots/extensions [...]
Bing - don’t believe the hype about the hype
June 23, 2009 – 3:05 pm
Obviously there is a lot of discussion about Bing and is it any better than Google etc etc. Fair enough. But some of the articles I’ve read leap to conclusions that really don’t hold much water.
In one article (http://www.theregister.co.uk/2009/06/10/bing_google_eyeballs/) we are led to believe that Bing is in fact better than Google for advertisers.
This is [...]
