Last year’s trademark bidding change saw gentlemen’s agreements swiftly fall by the wayside as it became acceptable to bid on competitor’s terms.
In the UK, Google’s plans to allow advertisers to use competitors’ trademarks in the text of their ads, will of course encourage the cowboys. But before jumping on this bandwagon, I’d encourage any brand [...]
Topic Archives: search marketing
Trademark Wars – Remember Your Brand Values or Risk a Digital Beating
June 5, 2009 – 10:53 am
Bing? – no need for Google to worry – just yet…
May 29, 2009 – 11:19 am
Manchester City might be one of the richest football clubs in the world but they’re still in the bottom half of the league table proving money can’t always buy you success. However, it’s a good starting point and in several years time the story may be very different.
Similarly, Microsoft is one of the richest companies [...]
Google makes improvements to search results
March 25, 2009 – 2:47 pm
Google yesterday announced on it’s official blog the release of two new improvements to it’s search results pages. The first of which includes an improved algorithim and expanded list for related search terms. Secondly they have enlarged the result descriptions when a longtail search term has been queried.
For example, searching for the term “search marketing” [...]
Malware, another threat to online retailing in 2009
March 4, 2009 – 8:25 pm
The current financial uncertainties has in many cases overshadowed a host of the world’s problems and situations, in particular the millions of viruses, trojans, spyware and malware circulating the web like a modern day black plague.
That might appear to be an overly exaggerated comment to some, but Malware is continually becoming increasingly sophisticated, dangerous and spreading faster day by day. According to [...]
