Most people would say that the current hot topic within search marketing revolves around the Yahoo/Microsoft deal. However, something of equal interest to search advertisers should be the new Twitter homepage in which is ‘Search’ focused. Following on from James Glick’s blog post on Twitter back in December 2008 , I can now report that [...]
Topic Archives: SEARCH
Bing - don’t believe the hype about the hype
June 23, 2009 – 3:05 pm
Obviously there is a lot of discussion about Bing and is it any better than Google etc etc. Fair enough. But some of the articles I’ve read leap to conclusions that really don’t hold much water.
In one article (http://www.theregister.co.uk/2009/06/10/bing_google_eyeballs/) we are led to believe that Bing is in fact better than Google for advertisers.
This is [...]
Delivering succesful search campaigns since 1997
February 3, 2009 – 4:31 pm
We are working on the Cheeze archive of press coverage , commentary and articles (you can see work in progress here). As part of this we have been delving through the wonderful MAD archives, only to come across an article from 1997 discussing search campaigns.
The comment was from me, Jamie at the Media Business (Now [...]
Google breaks itself
February 2, 2009 – 1:10 pm
On Saturday, Google pressed the wrong button. This button flagged every website as ‘potentially harmful’ meaning any user clicking on a link (free or paid for) was met with a warning of a dangerous site. This warning had the impact of users clicking but not actually arriving to the site.
In fairness, Google were straight onto [...]
Yahoo stops content match in the UK
January 15, 2009 – 3:22 pm
Image via CrunchBase
Yahoo has announced that it will stop running content matching targeting in the UK by 31st March 2009. The announcement won’t make much difference to UK campaigns as the content match has been relatively unsuccessful in comparison to other Yahoo targeting and in comparison with Google’s content match.
Tim Cook, Group Account Director for [...]
