eConsultancy recently posted a three part article on the “Vince” or “Brand” natural search update, concluding that human intervention was behind the changes. Although I do not rule out the possibility of Google manually meddling with the search results, I do not agree with this particular prognosis. The effects were just too widespread. In particular [...]
Topic Archives: SEM
Twitter - the new search marketing platform to watch?
August 6, 2009 – 11:51 am
Most people would say that the current hot topic within search marketing revolves around the Yahoo/Microsoft deal. However, something of equal interest to search advertisers should be the new Twitter homepage in which is ‘Search’ focused. Following on from James Glick’s blog post on Twitter back in December 2008 , I can now report that [...]
Google Wave – set to revolutionise online communication?
July 15, 2009 – 10:18 am
When Google Wave was released at Google’s I/O Developer’s Conference at the end of May it sparked considerable excitement. Now the novelty factor has worn off it’s time to start considering the potential of this revolutionary communication tool.
The application itself is impressive, but the use of its API in allowing the possibility to create bots/extensions [...]
Bing - don’t believe the hype about the hype
June 23, 2009 – 3:05 pm
Obviously there is a lot of discussion about Bing and is it any better than Google etc etc. Fair enough. But some of the articles I’ve read leap to conclusions that really don’t hold much water.
In one article (http://www.theregister.co.uk/2009/06/10/bing_google_eyeballs/) we are led to believe that Bing is in fact better than Google for advertisers.
This is [...]
