The world of social media is in constant evolution and there are no hard fast rules on how to interact with users. Whilst most companies learn by trial and error, a few have learned the hard way that responding to a social media PR crisis can prove very difficult in a world which holds freedom [...]
Topic Archives: social media
New search engine strives to be part of social media’s future
April 21, 2009 – 5:08 pm
First we had Cuil, developed by experienced ex-Googlers and now there is another search engine trying to break up Google’s market share. Oparla arrived on 14th April, birthed by 29-year-old Internet entrepreneur Daniel Jupp, founder of online SEM consultancy company Apple Jupp Media Ltd.
Whereas with Cuil, the unique selling point was the interface and the [...]
Dance to your brand’s social media beat - your customers’ll join in too.
April 2, 2009 – 3:18 pm
Econsultancy asked the question ‘Should brands ignore social media criticism?‘
Here’s our quick take on it. In short, don’t ignore your customers, but don’t indulge them either…
It’s a good question - risking potential backlash from digital agencies who are singing social media hymns from the Twittertops. But actually it may make for more productive and effective [...]
