CheezeDMG Blog

In advance of tomorrow’s presentation we have been looking at the growth and fluctuation of the UK financial comparison sites, namely Moneysupermarket.com, Comparethemarket.com and gocompare.com.

Taking data from Nielson Netratings we can see that Moneysupermarket continues to be the largest comparison site in the UK with 2.7m unique users in September 2008. As the graph below shows, the site has had an interesting fluctuation in traffic over the past months, remaining down on its position last year but still leagues ahead of the competition.

The other two sites have both seen positive and steady growth over the past 12 months. The current recession crisis should be a good time for these sites to continue their growth.