OK so these are still thoughts, but with the launch of Hypertargeting on Myspace and talk of Last FM offering advertising based on music consumption, are we set to see a new trend in tieing emotion to our advertising.
With search still taking the largest slice of the digital advertising budgets one could argue that there [...]
Topic Archives: web 3.0
Is the next advertising trend ‘emotion’?
September 26, 2008 – 1:39 pm
How Social Opinion will Help Shape Search in 2009
September 26, 2008 – 11:39 am
I presented some initial thoughts yesterday at Ad Tech. The talk was covering my thoughts on how social opinion can help define search campaigns. In the presentation, we looked at various ways in which I would look for information on the new Nokia N96, looking at what Google, Yahoo and Twitter would tell me and [...]
